Your site describes you. It doesn’t sell you.
“Quality service since 1998” — so says everyone.Help buyers understand why they should choose you.
We help you explain what you offer, who it is for, and what makes it worth buying. You receive positioning and sales language your team can use across the website, proposals, and marketing.
Fixed project fee · included in every website projectChoose a message to see how more specific language helps the buyer.
sound familiar?
When the message needs work.
Every proposal gets written from scratch.
In a slightly different voice, every time.Ask three people what makes you different.
You’ll get three answers. Buyers hear all three.Good positioning gives your team a shared way to explain the business.
what you get
A guide your team can use.
We produce a short set of documents for the people writing your website, proposals, and marketing. The content is reviewed against questions your buyers ask.
- A one-page positioning statement covering your audience, offer, and reasons to choose you.
- Message priorities for the website and sales material.
- Answers to ten common buyer questions, including questions about price.
- Writing guidelines and a list of words to avoid.
- Tagline and naming recommendations where needed, with an explanation of each.
- Notes on applying the message to your website, proposals, Google profile, and LinkedIn.
- Logo and visual identity work is quoted separately.
- Campaign and launch planning are separate from the positioning scope.
- The guide is reviewed against buyer questions and available evidence.
- A standalone positioning project takes 2–3 weeks and is quoted at a fixed fee after a call or audit.
- Positioning is included in our website projects.
- Half of any audit fee credits toward this work within 60 days.
how it works
The positioning process.
Your part: a working session, access to relevant material, and someone to approve the message. We handle the writing.
i
listen like a buyer
The working session
We discuss your customers, offer, and sales process, then review examples such as quotes, customer feedback, and inquiries.
ii
draft the argument
Positioning on one page
We draft the positioning and supporting evidence for your review. Your feedback helps us correct the details and sharpen the message.
iii
review the message
Check the buyer’s questions
We check whether the draft addresses common questions and objections. Claims need supporting evidence, and limitations should be explained.
iv
roll it out
Put the message to use
We show how to use the message in site copy, proposals, LinkedIn, and your Google Business Profile.
a positioning exercise
Make the offer specific.
before — could be anyone
“We are professional, creative, innovative and experienced.”Four adjectives. Zero reasons to call.
after — a claim buyers can act on
“Industrial scale service, calibration, and equipment — with a clear route to the right team.”A named service and a clear next step.
Example copy, shown to explain the approach. The case studies describe our client work.
straight answers
Questions clients ask
Do I need brand strategy, or just a better website?
Positioning is included in our website projects. If your site works well but the offer is difficult to explain, we can handle the messaging as a standalone project.
What does the deliverable actually look like?
A one-page positioning statement and a short guide covering message priorities, sales language, and writing style. We include notes on using it across your marketing.
Does this suit a small industrial business?
Yes. We work with industrial and B2B businesses whose buyers need to understand technical services, products, and support. Clear positioning helps explain those details.
Does this include a new logo?
A new logo or visual identity is a separate scope. We can discuss whether that work is needed and quote it alongside the positioning.
the next step
Let’s work on your message.
Request a 30-minute call to discuss your offer, your current marketing, and where the message needs work.